About James Robertson and how to contact me

James Robertson - online marketing expert

James Robertson – online marketing expert

Hi: I am James Robertson and this is where I write on the one issue I feel I am an expert on – online and social media marketing.

See my LinkedIn profile.

Some of my credentials:

  • I launched Freegle (originally Freecycle) in Birmingham and got it to over 30,000 members.
  • I run the official Bryan Talbot fanpage, which has been online for over 20 years now, and the site is number one in almost every search engine for the search terms I chose – “bryan talbot” – most particularly at Google, and also run the Bryan Talbot fanpage Twitter and Facebook accounts.
  • I created and launched the venuebirmingham site: when I started at the University of Birmingham all of the conference and events online marketing was relegated to a sub-section of the main University site, which failed to deliver any marketing objectives.  I selected the agency to work with, wrote the Business Requirements Definition for the site, defined the information architecture, project managed the build, wrote and added all text and image content, and then delivered online and social media marketing through it for the next 5 years.  In particular, I:
    • got it to number 1 in Google for it’s most important search terms of “conference venue birmingham” and “meeting venue birmingham
    • launched it’s Facebook and Twitter presence and managed it to deliver leads, customer service and thought leadership.
  • Whilst at the University of Birmingham, as well as the venuebirmingham site, I:
    • managed the whole intranet for the Hospitality and Accommodation Services directorate;
    • managed the pages for the Accommodation section.  These pages answered the second most important question for any student arriving at the University of Birmingham: the most important is always “what course will I do?” – but the second is “where will I live and how much will it cost?” – and in many cases the second question was the deciding factor on which University to attend.

I take the view that getting a site to number one and getting a million people to visit it is actually incredibly easy compared to getting those visitors to do something on that site once they have arrived that delivers profit.

I used to run my own internet consultancy company, which I closed down when my first child arrived so that I could have a life by working for other people.  When I ran that company, every customer who followed my advice made more money from their site within it’s first 6 months of life than the site cost to create.  The usual return on investment was 10 to 1, but I once achieved a thousand to one return.

The amount of money a site makes is the only honest assessment of it’s success, apart from it’s conversion rate.  How many people who come to that site actually do anything afterwards? – and how many look at it and leave after surmising within 4 seconds that this site will do nothing for them?

Here on this blog I expound my views on online marketing and try and set the world to rights!

Contact me on 07970 678 133 or james [at] onlinemarketingexpert.co.uk –  CV’s will be sent out on request, or see my LinkedIn profile.