Tag: online PR

A real world exercise in online PR: can Hello Digital say “mea culpa”?

I am currently following the online debate about real world accessibility at the Hello Digital conference, initiated by Alison Smith.  In summary: an otherwise excellent conference failed to provide a sign language interpreter as promised and a profoundly deaf attendee

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Quantifying the benefit that social media marketing delivers

One of the biggest barriers to traditional, offline marketers adopting social media marketing is that they cannot quantify the benefit that it will deliver to their organisation; so I’ve thought of a few ways to actually definitively prove the benefit.

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