Tag: megaphone monologue

Another organisational obstacle in the path of effective online marketing

In previous posts I have detailed some of the organisational obstacles in the way of online marketing – such as why aren’t there any Directors of Online Marketing? – and having thought even more about it, I have come to the

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So why aren’t there any Directors of Online Marketing?

Apart from people who really get it – like search engine companies or online marketing agencies – you never see people with the job title of “Online Marketing Director”… – instead the responsibilities of effective online marketing are subsumed into the job

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