Tag: call to action

Why do so many sites fail to implement a call to action?

When was the last time you saw any offline marketing whatsoever that failed to offer a call to action? Whether it is an advert for a product, or a campaign to change opinion’s there is always a call to action

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No one ever comes to a purchasing decision on first visit; so consciously design your site to facilitate return visits

When was the last time you bought anything from a website in your first visit there?  Or, when did you last go to a site and undertake their call to action on your first visit? Asking someone to do something

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Quantifying the benefit that social media marketing delivers

One of the biggest barriers to traditional, offline marketers adopting social media marketing is that they cannot quantify the benefit that it will deliver to their organisation; so I’ve thought of a few ways to actually definitively prove the benefit.

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