Everyone involved in University marketing should read today’s XKCD webcomic

Today’s XKCD should be required reading for everyone involved in the marketing of a University… – and not just those involved in online marketing.

XKCD on University websites
XKCD on University websites

They sum up effortlessly and brilliantly the problem: the people creating the site are not the same people who will look at it: in other words you are not your own target audience.

Now: if I could just sum up my core philosophy in just such a witty and concise way, I’d also become a wildly successful webcomic author!

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