Category: usability

Why do otherwise sane companies go to such extreme lengths to avoid publishing their prices?

I cannot believe the mental gymnastics that some people will go through in order to avoid publishing the single most important piece of information on their site – the price of their product or service. To make the cognitive process

Even worse than links opening in new windows – no links at all on web design agency sites!

In my dayjob I am currently looking for a web design agency than can create a new design for a site, together with a content management system that will also link and integrate with some existing back office software we

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On what evidence is your site designed?

Far too often I see sites that are designed by website designers. Fine you might think – what on Earth could be wrong with that? – they are full-time professional designers aren’t they? – who could be better to design

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Another way for your online marketing to fail: when your site is not run by the people who commissioned it

For some reason, most companies see the setting up of a new website as a major event: and rightly so! – this is after all the way that the vast majority of customers or potential new staff or corporate partners

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It is so much easier to be rude online…

Another key differentiator between online and offline marketing is that in the real world people find it much harder to be rude to people face to face.  Unless you are really angry or incredibily self confident, most people do not

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No one ever comes to a purchasing decision on first visit; so consciously design your site to facilitate return visits

When was the last time you bought anything from a website in your first visit there?  Or, when did you last go to a site and undertake their call to action on your first visit? Asking someone to do something

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Hard to use sites… – don’t get used

I am perpetually amazed at having to reiterate this, but if you make your site hard to use, then people will not use it. The current visitor and usage statistics show that people give a site an average of 4

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So: what is online marketing?

A question I am frequently asked is “what is online marketing?” – and as usual I find it easier at times to invert the question and define what it is not. It is not about design – although design is

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