Category: Uncategorized

Does anyone know of an online community in Birmingham with more than 25,000 members?

One of the things I am most insanely proud of doing is combining two of my biggest passions for the environment and the web and launching Birmingham Freegle. (Freegle started life as Freecycle of course, but we changed the name

Tagged with: , ,

Your circumstances dictate your perceptions

I went to the Hello Digital Conference at Millennium Point on Wednesday of this week, and I had an excellent time.  Sion Simon the minister for Creative Industries was there, as well as David Rowan the editor of the UK

Tagged with: , ,

Another organisational obstacle in the path of effective online marketing

In previous posts I have detailed some of the organisational obstacles in the way of online marketing – such as why aren’t there any Directors of Online Marketing? – and having thought even more about it, I have come to the

Tagged with: , ,

How can you achieve success if you don’t even define it?

I have lost count of the times I have been asked to create a website, or launch an online marketing initiative – whether as a freelance external agency or as a member of the in-house marketing team – and there

So why aren’t there any Directors of Online Marketing?

Apart from people who really get it – like search engine companies or online marketing agencies – you never see people with the job title of “Online Marketing Director”… – instead the responsibilities of effective online marketing are subsumed into the job

Tagged with: ,

No visitor to your site should be able to work out your internal structure

If a visitor to your site is able to take one look at it and be able to determine your internal organizational structure, then your site has failed. This is because the ability to derive that structure is the tip

Tagged with: , ,

The most important metric to measure? – conversion rate

The single most important statistic to measure in online marketing is your sites conversion rate. However, there are several assumptions inherent in that statement that I shall now attempt to unpack. First of all it assumes that you know what

Tagged with: , ,

Birmingham Post: online marketing win

The Birmingham Post recently offered a seat at an event to discuss the effects of the budget on the car industry, hosted by a large Birmingham law firm – Hammonds – free to the first 4 people who replied to

HEIST awards: online marketing fail

Like pretty much every sphere of life, academic marketing has it’s own set of awards called the HEIST awards. These awards were given out at a posh do down in London on Thursday May 7th: at the time of writing

Getting people to your site is the easy part: it’s getting them to do something once they’re there that’s hard…

Getting people to visit a site is immeasurably easier than getting them to do something when they are there.  All you need to do to get people to visit your site is to throw money or time at the problem:

Tagged with: