Category: target audience

“But how do you keep up with the pace of change in online marketing” – and other misconceptions

Very often friends, family or colleagues will ask me how on Earth us online marketing people keep up with all of the change in technology. At which point I usually give a gentle sigh and try and put them right

Always remember: you are NOT your own target audience

People who are not online marketers always seem to forget an essential element of online marketing – that you are not your own target audience. Sounds self-evident doesn’t it? ┬áSounds like one of those truisms that just does not need

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