Category: social media marketing

Why do so many sites fail to implement a call to action?

When was the last time you saw any offline marketing whatsoever that failed to offer a call to action? Whether it is an advert for a product, or a campaign to change opinion’s there is always a call to action

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Quantifying the benefit that social media marketing delivers

One of the biggest barriers to traditional, offline marketers adopting social media marketing is that they cannot quantify the benefit that it will deliver to their organisation; so I’ve thought of a few ways to actually definitively prove the benefit.

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