Category: return on investment

Helping to bring the first zero waste, plastic free supermarket to Birmingham

I am currently working on a very exciting project, helping to bring the first zero waste, plastic free supermarket to Birmingham at the Clean Kilo. I am consulting with them to deliver social media marketing, SEO, crowdfunding launch, content creation

Delivering return on investment through online marketing

This is a presentation I created and delivered that captures and articulates a lot of my thinking on how to deliver successful and profitable online and social media marketing. The initial request was for a presentation on delivering return on

Forget all proxy measurements: does your site make money?

Far too many sites use proxy measurements of how busy a site is, instead of measuring the one, utterly vital performance indicator: does the site make money. There’s a lot of history and reasons for this… – which is not

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