Category: online marketing

All articles on the blog under the category of “online marketing” – which considering the title of the blog is pretty much all of ’em

Helping to bring the first zero waste, plastic free supermarket to Birmingham

I am currently working on a very exciting project, helping to bring the first zero waste, plastic free supermarket to Birmingham at the Clean Kilo. I am consulting with them to deliver social media marketing, SEO, crowdfunding launch, content creation

How many online marketers can say that they got some content onto the BBC site?

At venuebirmingham we had an amazing product – the conference rooms of the University of Birmingham.  In some ways these were very easy to sell – the Great Hall is an amazing venue after all! But in other ways they

Delivering return on investment through online marketing

This is a presentation I created and delivered that captures and articulates a lot of my thinking on how to deliver successful and profitable online and social media marketing. The initial request was for a presentation on delivering return on

“But how do you keep up with the pace of change in online marketing” – and other misconceptions

Very often friends, family or colleagues will ask me how on Earth us online marketing people keep up with all of the change in technology. At which point I usually give a gentle sigh and try and put them right

Book recommendation: Peopleware

I find myself recommending this book so often in person that I thought I would mention here on my blog too. Peopleware is an amazing book: every time I have lent out my copy, the person I lent it to

Forget all proxy measurements: does your site make money?

Far too many sites use proxy measurements of how busy a site is, instead of measuring the one, utterly vital performance indicator: does the site make money. There’s a lot of history and reasons for this… – which is not

Why is this the “online” and not “digital” marketing expert blog?

I call myself an online marketing expert because to me the term “digital” is redundant… – because all marketing is digital now. Unless your print and offline marketing is laid up on a pasteboard with scissors and glue, then it

Why do otherwise sane companies go to such extreme lengths to avoid publishing their prices?

I cannot believe the mental gymnastics that some people will go through in order to avoid publishing the single most important piece of information on their site – the price of their product or service. To make the cognitive process

Do you even know what the average value of each visitor to your site is?

As usual I am faintly appalled by anyone who thinks that the single, overwhelmingly important issue about your site is what position in Google it is.  For a start – do you know whether it is at number one for

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The difference between meaningless press releases and substantive content

This week Birmingham Strategic partnership and the BBC announced the launch of the Big Screen TV in Birmingham city centre on their sites and on Twitter. This was great: it did what all press releases should do: it got my

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