Birmingham Post: online marketing win

The Birmingham Post recently offered a seat at an event to discuss the effects of the budget on the car industry, hosted by a large Birmingham law firm – Hammonds – free to the first 4 people who replied to their LinkedIn group posting. 

Now: say what you like about the newspaper industry – about how people are increasingly loath to pay for analogue hardcopy versions of the news when they can get it for free online, and how places like Craigslist are eating their classified adverts market; say what you like: this is one paper that seems to get the fundamentals and is not taking the erosion of their market lying down.

Online, digital and social media marketing expert in Birmingham

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