Author: James Robertson
Online, digital and social media marketing expert in Birmingham

Why do otherwise sane companies go to such extreme lengths to avoid publishing their prices?

I cannot believe the mental gymnastics that some people will go through in order to avoid publishing the single most important piece of information on their site – the price of their product or service. To make the cognitive process

Why is this blog so word-heavy and image-light?

Because people buy after reading text and not after looking at images. The best that an image on your site can do is to attract people to come: but unless you are a photographer or an artist who is actually

I’m back!

After a five year stint being the webmaster and social media marketing expert for a large organisation, it is now time to go freelance once again! So – let me know if you need any websites creating… that get to

Do you even know what the average value of each visitor to your site is?

As usual I am faintly appalled by anyone who thinks that the single, overwhelmingly important issue about your site is what position in Google it is.  For a start – do you know whether it is at number one for

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The difference between meaningless press releases and substantive content

This week Birmingham Strategic partnership and the BBC announced the launch of the Big Screen TV in Birmingham city centre on their sites and on Twitter. This was great: it did what all press releases should do: it got my

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Even worse than links opening in new windows – no links at all on web design agency sites!

In my dayjob I am currently looking for a web design agency than can create a new design for a site, together with a content management system that will also link and integrate with some existing back office software we

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Online marketing can mean senior offline marketers manage what they don’t understand

Most senior marketing people in organisations are experts in offline marketing: that’s what was needed in their organisation and career and demonstrable expertise in that field is what has got them to the top of the greasy pole. However, there

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On what evidence is your site designed?

Far too often I see sites that are designed by website designers. Fine you might think – what on Earth could be wrong with that? – they are full-time professional designers aren’t they? – who could be better to design

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You’re going to make me wait for a new page to load to view an image? – I’m outta here!

Images are very easy to get horrifically wrong on websites – see Jakob Nielsen’s latest diatribe against meaningless, fluffy, “lifestyle” stock photos. On top of that I have noticed another new trend, even when the photos in question are meaningful

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If your site opens links in new windows – I will not be hiring your agency

There are many, many reasons why I absolutely detest links that open in new windows.  On an individual site they are bad enough – but when they are on an agencies site they are intolerable, and will cause me to

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