Author: James Robertson
Online, digital and social media marketing expert in Birmingham

Helping to bring the first zero waste, plastic free supermarket to Birmingham

I am currently working on a very exciting project, helping to bring the first zero waste, plastic free supermarket to Birmingham at the Clean Kilo. I am consulting with them to deliver social media marketing, SEO, crowdfunding launch, content creation

“So I hear it is free to set up a website with WordPress? – so why can’t you deliver my entire online marketing plan for free?”

This is something I hear increasingly often – “WordPress is free! – so make me a site (for free) and get me to number 1 in Google (for free) and help me sell huge amounts (for free) As usual this

Online marketing fail from people who really should know better: why say “search for…” in an advert?

Why do the agencies that produce glossy TV adverts always sign off with “search for name of company” instead of “go to”? It strikes me as absolutely pointless and clueless: why deliberately expose yourself to the vagaries of the

How many online marketers can say that they got some content onto the BBC site?

At venuebirmingham we had an amazing product – the conference rooms of the University of Birmingham.  In some ways these were very easy to sell – the Great Hall is an amazing venue after all! But in other ways they

This month’s Birmingham Social Media cafe attendance list

The Birmingham Social Media Cafe is always a good networking event, giving Birmingham based social media types the chance to meet face to face and put names to people they’ve been talking to on Twitter for years. This month’s event

Delivering return on investment through online marketing

This is a presentation I created and delivered that captures and articulates a lot of my thinking on how to deliver successful and profitable online and social media marketing. The initial request was for a presentation on delivering return on

“But how do you keep up with the pace of change in online marketing” – and other misconceptions

Very often friends, family or colleagues will ask me how on Earth us online marketing people keep up with all of the change in technology. At which point I usually give a gentle sigh and try and put them right

Book recommendation: Peopleware

I find myself recommending this book so often in person that I thought I would mention here on my blog too. Peopleware is an amazing book: every time I have lent out my copy, the person I lent it to

Forget all proxy measurements: does your site make money?

Far too many sites use proxy measurements of how busy a site is, instead of measuring the one, utterly vital performance indicator: does the site make money. There’s a lot of history and reasons for this… – which is not

Why is this the “online” and not “digital” marketing expert blog?

I call myself an online marketing expert because to me the term “digital” is redundant… – because all marketing is digital now. Unless your print and offline marketing is laid up on a pasteboard with scissors and glue, then it