Month: March 2017

Online marketing fail from people who really should know better: why say “search for…” in an advert?

Why do the agencies that produce glossy TV adverts always sign off with “search for name of company” instead of “go to www.company.com”? It strikes me as absolutely pointless and clueless: why deliberately expose yourself to the vagaries of the

How many online marketers can say that they got some content onto the BBC site?

At venuebirmingham we had an amazing product – the conference rooms of the University of Birmingham.  In some ways these were very easy to sell – the Great Hall is an amazing venue after all! But in other ways they

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