Month: December 2016

Delivering return on investment through online marketing

This is a presentation I created and delivered that captures and articulates a lot of my thinking on how to deliver successful and profitable online and social media marketing. The initial request was for a presentation on delivering return on

“But how do you keep up with the pace of change in online marketing” – and other misconceptions

Very often friends, family or colleagues will ask me how on Earth us online marketing people keep up with all of the change in technology. At which point I usually give a gentle sigh and try and put them right

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