Month: December 2015

Why is this the “online” and not “digital” marketing expert blog?

I call myself an online marketing expert because to me the term “digital” is redundant… – because all marketing is digital now. Unless your print and offline marketing is laid up on a pasteboard with scissors and glue, then it

Why do otherwise sane companies go to such extreme lengths to avoid publishing their prices?

I cannot believe the mental gymnastics that some people will go through in order to avoid publishing the single most important piece of information on their site – the price of their product or service. To make the cognitive process

Why is this blog so word-heavy and image-light?

Because people buy after reading text and not after looking at images. The best that an image on your site can do is to attract people to come: but unless you are a photographer or an artist who is actually

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