Year: 2011

Do you even know what the average value of each visitor to your site is?

As usual I am faintly appalled by anyone who thinks that the single, overwhelmingly important issue about your site is what position in Google it is.  For a start – do you know whether it is at number one for

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The difference between meaningless press releases and substantive content

This week Birmingham Strategic partnership and the BBC announced the launch of the Big Screen TV in Birmingham city centre on their sites and on Twitter. This was great: it did what all press releases should do: it got my

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