Month: July 2010

Everyone involved in University marketing should read today’s XKCD webcomic

Today’s XKCD should be required reading for everyone involved in the marketing of a University… – and not just those involved in online marketing. They sum up effortlessly and brilliantly the problem: the people creating the site are not the

Tagged with: , , , ,

Another way for your online marketing to fail: when your site is not run by the people who commissioned it

For some reason, most companies see the setting up of a new website as a major event: and rightly so! – this is after all the way that the vast majority of customers or potential new staff or corporate partners

Tagged with: ,

Online and social media marketing are free, right? – let’s drop all offline marketing then!

During the recession I am increasingly hearing about companies who equate online and social media marketing as being free and then cut all of their offline marketing to concentrate on the free online marketing. There’s a number of problems and