Month: January 2010

Return on investment case study: how a site made 18 times it’s monthly costs in 2 weeks

Another hat I wear is that of the official Bryan Talbot fanpage webmaster.  This is a site I run voluntarily and have done so for over 14 years.  It is a labour of love for me: Bryan’s work had a

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How can we as online marketers aspire to professionalism when we cannot even define the most basic metric?

If you have anything at all to do with online marketing then you are well aware that more visitors to your site is almost always a good thing.  More visitors means more chances of selling, or more adverts and more

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