Month: June 2009

How can you achieve success if you don’t even define it?

I have lost count of the times I have been asked to create a website, or launch an online marketing initiative – whether as a freelance external agency or as a member of the in-house marketing team – and there

In the era of social media, your CV is your blog

Nowadays it is common for prospective employers to Google job applicants and see what they are doing online. I think this concept needs to go further and you should manage your online reputation as diligently as your CV. In the social media

Why do so many sites fail to implement a call to action?

When was the last time you saw any offline marketing whatsoever that failed to offer a call to action? Whether it is an advert for a product, or a campaign to change opinion’s there is always a call to action

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No one ever comes to a purchasing decision on first visit; so consciously design your site to facilitate return visits

When was the last time you bought anything from a website in your first visit there?  Or, when did you last go to a site and undertake their call to action on your first visit? Asking someone to do something

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