Month: May 2009

Hard to use sites… – don’t get used

I am perpetually amazed at having to reiterate this, but if you make your site hard to use, then people will not use it. The current visitor and usage statistics show that people give a site an average of 4

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Quantifying the benefit that social media marketing delivers

One of the biggest barriers to traditional, offline marketers adopting social media marketing is that they cannot quantify the benefit that it will deliver to their organisation; so I’ve thought of a few ways to actually definitively prove the benefit.

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So why aren’t there any Directors of Online Marketing?

Apart from people who really get it – like search engine companies or online marketing agencies – you never see people with the job title of “Online Marketing Director”… – instead the responsibilities of effective online marketing are subsumed into the job

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No visitor to your site should be able to work out your internal structure

If a visitor to your site is able to take one look at it and be able to determine your internal organizational structure, then your site has failed. This is because the ability to derive that structure is the tip

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The most important metric to measure? – conversion rate

The single most important statistic to measure in online marketing is your sites conversion rate. However, there are several assumptions inherent in that statement that I shall now attempt to unpack. First of all it assumes that you know what

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“Treating your customers well really pays off”

I just read an excellent article by Joel Spolsky: do you know his stuff? – check it out: it’s highly recommended.  Go read it and then come back here if you want: we’ll still be here. Anyway: he waxes lyrical

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Birmingham Post: online marketing win

The Birmingham Post recently offered a seat at an event to discuss the effects of the budget on the car industry, hosted by a large Birmingham law firm – Hammonds – free to the first 4 people who replied to

HEIST awards: online marketing fail

Like pretty much every sphere of life, academic marketing has it’s own set of awards called the HEIST awards. These awards were given out at a posh do down in London on Thursday May 7th: at the time of writing

Getting people to your site is the easy part: it’s getting them to do something once they’re there that’s hard…

Getting people to visit a site is immeasurably easier than getting them to do something when they are there.  All you need to do to get people to visit your site is to throw money or time at the problem:

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Always remember: you are NOT your own target audience

People who are not online marketers always seem to forget an essential element of online marketing – that you are not your own target audience. Sounds self-evident doesn’t it?  Sounds like one of those truisms that just does not need

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